Founded with the vision of supporting healthcare and empowering chronic care patients, Skynlogics has grown into a trusted name in supplying medical solutions. As an Irish-based company, we leverage our expertise to deliver truly innovative products in wound care, chronic care and skin health. From the moment we began, our core commitment has been to enhance patient outcomes while addressing the unique challenges faced by healthcare providers across Ireland.
At Skynlogics, we believe that healthcare solutions are more than just products, they’re partnerships. Whether it’s introducing cutting-edge technologies, guiding providers with specialised consultation, or ensuring successful market development for global healthcare organisations aiming to enter Ireland, our approach is about creating meaningful change. Through collaboration, innovation, and unmatched support, we help providers transform their care practices and achieve long-term results for their patients.
Recognising the complexities of today’s healthcare systems, we work tirelessly to bridge the gap between patient care needs and operational success for providers. Our portfolio doesn’t stop at delivering exceptional products; it extends into education and training. Our value-based sales training programme equips healthcare professionals and sales teams with the tools and knowledge needed to navigate the competitive healthcare landscape.
We’re proud to support Ireland’s healthcare community and drive innovation that enables people to live better, healthier lives every day.
Our Story
Leadership Team
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Barry Heaton
Managing Director
A seasoned MedTech leader with over two decades of experience in the Irish medical device industry. As Managing Director and co-founder of Skynlogics, he is dedicated to revolutionising chronic care through innovative healthcare products and solutions. With a deep commitment to enhancing patient outcomes, Barry has successfully led teams in high-performance sales, market development, and strategic execution across global markets.
Before co-founding Skynlogics Barry held senior leadership roles at Smith & Nephew, where he was instrumental in driving substantial sales growth, developing market strategies, and championing value-based sales processes. His leadership extended beyond revenue generation, strongly focusing on team development, mental health, and organisational well-being.
A Harvard Business School graduate in Organisational Leadership and holder of a Diploma in Advanced Management Performance from UCD, Barry is passionate about fostering team resilience and well-being. Outside work, he is an active sports enthusiast and committed family man with a long-standing passion for mental health advocacy through his volunteer work with organisations such as ISPCC and Pieta House.
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Michael Sweeney
Head of Operations
With over 23 years of experience, Michael has been instrumental in driving the company's consistent expansion, establishing it as a recognized leader in the industry. SME Sales Limited sources a diverse range of high-quality products from Europe and the Far East.
Under Michael's leadership, the company has extended its operations throughout all 32 counties of Ireland and has developed a cutting-edge distribution center in Collooney. His adept management and strategic acumen have not only led to the successful growth of the company but also resulted in SME Sales Limited being shortlisted as a finalist in the SFA National Business Awards 2019 in the category of Outstanding Small Business.
Michael also serves as the Chairman of Ballymote Community Parks, where he contributes his expertise to local community development efforts. Michael holds a master's degree in marketing, further underscoring his qualifications and commitment to excellence.